Each time someone asks me to implement one or two marketing activities for them, the first thing I want to know is: “How does this fit into your current marketing strategy?” and “How does this support your other marketing activities?”
One client recently remarked that her blog is not doing much for her business lately. At first there were some enthusiastic visitors to her blog. They were very interested in her tips, her products, and had questions about her topics. Unfortunately, we had moved on to a couple of additional activities that had hit the top of our priority list and the blog was left on the wayside for the moment. We try to not let that happen, but in real life, it does.
Each marketing activity needs to be part of an overall strategy. We can’t depend on any one activity or media to reach all of our target audience. They don’t all ‘hang out’ in the same place. Many read online and many still read hard copy publications. Even online there are a great number of locations to consider.
On the other hand, you don’t need to reach the whole world. That’s pretty expensive and not everyone’s interested in your offers, anyway. When you plan your marketing strategy, make sure each piece fits together with and supports the other pieces.
As well, frequency is critical. Most people see your information at least 15 times before they take action.
Together this client and I are implementing several new strategies. As each one is in place, our marketing strategy and schedule will provide the direction for all components of our marketing strategy.
11 Comments
Great article!
Thank you, Dennis.
That saves me. Tnhaks for being so sensible!
You have shed a ray of sunihsne into the forum. Thanks!
Hi! This is my first visit to your blog! We are a group of volunteers and starting a new initiative in a community in the same niche. Your blog provided us valuable information to work on. You have done a outstanding job!
I’m truly enjoying the design and layout of your blog. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a designer to create your theme? Superb work!
You’re welcome! Do you have any questions I can answer?
Any time! What else can I help you with?
I appreciate your comment and would love to answer any questions you have about Marketing Strategies.
Thank you for your comments. If you have any additional concerns and questions, I am happy to assist you. Please let me know.
I’m glad that you like the design and layout of my blog. Compliments are always welcome–and so is constructive feedback of any sort. I did have a designer create my theme. Love her work, too.
I live by the philosophy that we can be anything, but we can’t be everything; we can do anything, but we can’t do everything. I’ve found that I’m happiest when I focus on those activities that I most enjoy. That’s the advice I give to my clients, as well. We all need to create awareness for and work on other aspects of our businesses and organizations. It’s typically best if we let others accept some of those activities–those that stress us out. That can be bookkeeping, filing, phone calls, writing our blogs, creating our logos and graphics, whatever makes sense.
Here’s to a great business for you.