Enable Small Businesses to exceed their success goals by informing them about, and providing them with, the marketing resources that increase visibility, customer flow, and ultimately the financial bottom line.
Provide small businesses with the marketing information and resources that can greatly increase their success. We do this with commitment to managing each activity with integrity, dedication, and sincerity to assure the outcome is high quality and successful through enthusiasm, persistent follow-through, and attention to detail. We specialize in developing Marketing Strategies that attract a continuous flow of clients, an enjoyable business, and no marketing stress.
Together, clients and KAS Marketing select and prioritize the strategies that will reach, attract, compel and retain their target audience. Education is a key component of the selection and prioritization process. Our deep commitment and belief in our vision inspires us and drives all of our business activities. To fulfill our vision, we strive to build an unrivaled company that enables a deeper, more personal relationship between us and each of our (adjective—unique?) clients.
We work with small businesses that want more clients and no marketing stress.
Owners of Small Businesses. Our clients’ areas of expertise encompass a wide range of sectors including wood and timber, pet care, children’s fitness, beauty, legal, senior communities, alternative medicines, lacrosse products, construction services, and underwear for the public safety sector. You (and we) achieve the best outcome when you possess many of the same characteristics that Robert Middleton, owner of Action Plan Marketing, sees in his most successful clients:
Committed to your business
• Very knowledgeable about your business
• A hard worker, committed to success
• Willing to invest in yourself and your business
• Committed to mutually supportive relationships
And when you:
• Hold yourself to a high standard of excellence
• Realize you can’t know everything
At our first meeting, we discuss what you’d like to accomplish, options to achieve the goal(s), timeframes, budget, and more. After we’ve agreed upon our plan, our project begins to take form. We (you and KAS Marketing) develop the marketing strategy that attracts a continuous supply of clients and an enjoyable business. Together we select and prioritize affordable marketing activities that will reach, attract, and capture your target audiences on an ongoing basis.
Ultimately, the result is a full year calendared plan that includes daily, weekly, monthly, quarterly, semi-annual and annual marketing activities. Throughout the planning, we initiate and implement the activities. By the time the plan is complete, the activities have also been implemented and measured for effectiveness. You take it from there. Activities are on the calendar; the documentation and processes are in place. Follow the plan and you’ll stay visible—to current and prospective clients!
Choosing your level of interaction:
Advisory
Based on our discussions, KAS Marketing provides recommendations as a guide to action. You accept responsibility for acting on that advice–including either utilizing contractors or completing them on your own.
Consultative
Based on our discussions, KAS Marketing provides recommendations as a guide to action. Together we determine who, what, when, where, why, and how for implementation of each action.
Collaborative
Based on our ongoing discussions, KAS Marketing works with you throughout the project to select, prioritize, develop, and implement strategies.
